“Nice and quick.”

Clear overview of and insight into the private label packs.

About Group of Butchers

Group of Butchers, the market leader in the segment of high-quality meat products, is one of the fastest growing food companies in the Netherlands. The strong passion for beautiful meat products is shared via retail, the specialised channel, and the out-of-home market. Every day, from early morning till late in the evening, much work is done to make the tastiest products

  • Growing fast

    Every day is special and calls for special products! Group of Butchers continues to grow, and more products are added. How can you make sure that quick growth is going well and that you keep track of your packing?

    Why Artwork Connect?
    So many emails about one label was impossible to keep track of with the speed at which Group of Butchers works. The risk of using the wrong PDF was too big. By working with AWC, you can view the status immediately as well as whose turn it is to act. Additionally, the mailbox has become a lot easier to work with. Group of Butchers has opted for AWC Professional, because it also supports the process and the communication.

    What does Artwork Connect mean to the internal organisation?
    “Getting support from everybody involved is important. By taking users along in the process from the very beginning, Artwork Connect will be set up in the right way and everybody will be able to work with it in a pleasant way.”
    In Group of Butchers, several departments are now working together: Sales, Marketing, Quality, Specification Management, the Management Office, and the respective production locations. Nobody has their own Excel list on a central server that is inaccessible to others. A number of forms could be eliminated, as the content of these could be integrated with the process in AWC, saving double work.
    Another major benefit is the fact that one is no longer dependent on others. They manage the database themselves, and therefore do not need to retrieve artworks from customers or suppliers. Especially in a time in which raw materials are scarce and the pace needs to remain high, this flexibility is extremely valuable.

    Streamlining
    To keep up with the new influx of products and the related packing, a streamlined working method is required. Group of Butchers works with a very short lead time, which begins with being able to save artworks with ease, which everybody can access quickly. In addition, artworks must be findable, and they must be traceable to the related products. When AWC was implemented for Group of Butchers, easy search and find and the use of metadata was taken into account, with a smaller chance of error as a result.

    Process

    Together with Artwork Connect, the artwork process was analysed. The process support built in the system is based on this analysis. With the process in Artwork Connect, all steps are put in the right order, checks are conducted, and approvals recorded.

    Artwork Connect in practice
    Group of Butchers has been working with Artwork Connect for several years now. Collaboration in a single application is great and allows you to see what happened during your absence. You can see the status and take action if you have to. If something is incomplete, you can easily see it soon. Colleagues can also take over your work without any difficulty while you are on holiday. Our uniform working method has the benefit that an alternative route – communicating by email – is not accepted. Via Artwork Connect is faster, after all. This also works well, thanks to the commitment of all users.

    “Due to Artwork Connect, we no longer have 40 emails about one inprint label”
    – Frank Derksen, Purchasing Manager

    Artwork Connect is the system for a firmer grip on the design-to-consumer chain

    The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.

    Speed up time-to-market by up to 50%
    Save more than 35% in packing costs
    Always make your project 100% complete
    100% brand consistency throughout the chain
    Request a demo

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