As traffic coordinator, you are the spider on the web when it comes to projects involving new or changing existing packaging. In addition, your challenge lies in delivering messages on time and within budget that fit the chosen marketing formula. Uncertainties or lack of insight immediately cause delays or the risk of errors.
So how do you stay in control, save time and prevent chaos? Artwork Connect helps here by being the connecting factor that streamlines the packaging process — from initial design to online publication and final production.
Because you work in and with multiple systems at the same time, you often miss the tools needed to keep an overview. In addition, the volume of packaging for various products is very large. For example, you are creatively directing packaging designs for 150 different types of sandwiches.
In addition, you often have to deal with an unclear scope of projects or incomplete specifications and guidelines. A package cutter is missing, while at the same time you are looking for an ingredient declaration. All these things cause delays and make it difficult for you to keep an overview.
The pressure from different colleagues with different interests and priorities is also often stressful. Everyone comes to you with their personal wishes and insights, while you are expected to transform all that, often conflicting, input into a consistent whole. In addition, you are always the colleague who is disturbed to just forward that PDF or link, because your colleagues do not have this information. While you're busy meeting an important deadline.
With Artwork Connect, you get full control over the Design to Consumer (D2C) chain.
All steps are part of a clear, structured and standardized process. This makes it easy to collaborate and you are always up to date on progress. In addition, the collaborative structure ensures that no more versions disappear in the fog and you are rid of laundry lists of emails about the same subject. That saves time!
High-quality and complete data. Forget searching twenty different databases and browsing dozens of different versions. From now on, you'll find everything you need for your packaging and end product in one structured environment.
By working in a structured way from one environment, you save a lot of time and prevent unnecessary corrections due to miscommunication or ambiguities. In addition, you are always in control of which packaging enters the production process and you thus prevent mistakes that lead to failure costs.
Always be recognisable and consistent in your brand image, both online and offline. This has been arranged with Artwork Connect. You manage and unlock everything from one source and you can easily compare expressions. The result: no more different results across the various channels.
This is because from now on, you will collect information and input in one central location. This contributes to the clarity of a project and ensures that you quickly clarify all specifications, guidelines and designs. By linking processes to timings, you always keep an eye on the scope and progress of the project. So handy and efficient!
Using the Artwork Connect process tool, you can also create a clear overview of tasks, making it much easier to prioritize and plan activities. Long searches for the latest version of artwork or packaging are definitely a thing of the past, while good comparison tools streamline reviewing new versions. All feedback comes from one environment and document. The lead time between the different steps of the creative process decreases significantly, reducing the time-to-market of packaging.
The increased independence of everyone who works together on packaging also means that you, as a traffic coordinator, are less burdened. So from now on, no more barrage of questions from different angles!
The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.
Request a free demo and discover all the ins & outs of an efficient time to market.
