Creating distinctive and consistent brand expressions is key in your work. With a creative perspective and original ideas, you care for consumers who feel connected to your brand. Within the customer journey, packaging is an important asset and during its development, you by definition have to deal with different stakeholders and interests.
So how do you make sure that you become less dependent on the commitment and speed of various stakeholders in the process? Artwork Connect helps with this by being the connecting factor that streamlines the packaging process — from initial design to online publication and final production.
You are currently spending too much time and attention comparing designs, weighing digital sources and making briefings to various colleagues, and maintaining brand consistency is very challenging. Due to the amount of communication, small mistakes are sometimes overlooked.
In addition, you also face fierce competition, so it is important that you have innovations and new products on the shelf quickly. Speed is important here, but also dangerous with the way of working at the moment. Every detail must be correct, because a deviation in the appearance or error in the declaration immediately delays time and increases costs.
In addition, the different interests and agendas also put extra pressure on your project and it is difficult to keep an overview and stay on schedule and budget. Process steps, approvals and feedback rounds sometimes take far too much time. Even worse: sometimes there is an informal approval, but it is withdrawn a little later or new input suddenly arrives that needs to be processed.
With Artwork Connect, you get full control over the Design to Consumer (D2C) chain.
All steps are part of a clear, structured and standardized process. This makes it easy to collaborate and you are always up to date on progress. In addition, the collaborative structure ensures that no more versions disappear in the fog and you are rid of laundry lists of emails about the same subject. That saves time!
High-quality and complete data. Forget searching twenty different databases and browsing dozens of different versions. From now on, you'll find everything you need for your packaging and end product in one structured environment.
By working in a structured way from one environment, you save a lot of time and prevent unnecessary corrections due to miscommunication or ambiguities. In addition, you are always in control of which packaging enters the production process and you thus prevent mistakes that lead to failure costs.
Always be recognisable and consistent in your brand image, both online and offline. This has been arranged with Artwork Connect. You manage and unlock everything from one source and you can easily compare expressions. The result: no more different results across the various channels.
From now on, you will structure the entire process, from the design to the actual production and distribution of packaging in one system. The application always shows the next step in the process and logs all activities, so that you, as a brand manager, know where you stand. An action overview helps you monitor all ongoing processes and, if you want, you can create automated flows that take a lot of work off your hands.
You can easily compare different designs and see immediately how feedback has been incorporated. This way, you can immediately see whether there is an optimal and uniform brand appearance. In addition, version control is regulated within Artwork Connect, so changes always take place on the last file. This structure makes it easier to maintain brand consistency across channels.
Where you get a different result with each printer or via each online channel in the classic process, it's easier to focus on a uniform end product in Artwork Connect. As a result, you are always in control, whether it concerns physical packaging or digital packshots. So with Artwork Connect, you can increase brand consistency across all channels (both online and in-store), because you can access everything from the source in a managed and controlled way!
The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.
Request a free demo and discover all the ins & outs of an efficient time to market.
