The brand manager

Creating distinctive and consistent brand expressions is key in your work. With a creative perspective and original ideas, you care for consumers who feel connected to your brand. Within the customer journey, packaging is an important asset and during its development, you by definition have to deal with different stakeholders and interests.

So how do you make sure that you become less dependent on the commitment and speed of various stakeholders in the process? Artwork Connect helps with this by being the connecting factor that streamlines the packaging process — from initial design to online publication and final production.

Do you also recognize these challenges?

You are currently spending too much time and attention comparing designs, weighing digital sources and making briefings to various colleagues, and maintaining brand consistency is very challenging. Due to the amount of communication, small mistakes are sometimes overlooked.

In addition, you also face fierce competition, so it is important that you have innovations and new products on the shelf quickly. Speed is important here, but also dangerous with the way of working at the moment. Every detail must be correct, because a deviation in the appearance or error in the declaration immediately delays time and increases costs.

In addition, the different interests and agendas also put extra pressure on your project and it is difficult to keep an overview and stay on schedule and budget. Process steps, approvals and feedback rounds sometimes take far too much time. Even worse: sometimes there is an informal approval, but it is withdrawn a little later or new input suddenly arrives that needs to be processed.

Artwork Connect: Optimal Speed, Quality, and Brand Consistency

With Artwork Connect, you get full control over the Design to Consumer (D2C) chain.

Accelerate your time to market by up to 50%

All steps are part of a clear, structured and standardized process. This makes it easy to collaborate and you are always up to date on progress. In addition, the collaborative structure ensures that no more versions disappear in the fog and you are rid of laundry lists of emails about the same subject. That saves time!

Always make your project 100% complete

High-quality and complete data. Forget searching twenty different databases and browsing dozens of different versions. From now on, you'll find everything you need for your packaging and end product in one structured environment.

Save > 35% on packaging costs

By working in a structured way from one environment, you save a lot of time and prevent unnecessary corrections due to miscommunication or ambiguities. In addition, you are always in control of which packaging enters the production process and you thus prevent mistakes that lead to failure costs.

100% brand consistent throughout the chain

Always be recognisable and consistent in your brand image, both online and offline. This has been arranged with Artwork Connect. You manage and unlock everything from one source and you can easily compare expressions. The result: no more different results across the various channels.

This is how Artwork Connect helps you

From now on, you will structure the entire process, from the design to the actual production and distribution of packaging in one system. The application always shows the next step in the process and logs all activities, so that you, as a brand manager, know where you stand. An action overview helps you monitor all ongoing processes and, if you want, you can create automated flows that take a lot of work off your hands.

You can easily compare different designs and see immediately how feedback has been incorporated. This way, you can immediately see whether there is an optimal and uniform brand appearance. In addition, version control is regulated within Artwork Connect, so changes always take place on the last file. This structure makes it easier to maintain brand consistency across channels.

Where you get a different result with each printer or via each online channel in the classic process, it's easier to focus on a uniform end product in Artwork Connect. As a result, you are always in control, whether it concerns physical packaging or digital packshots. So with Artwork Connect, you can increase brand consistency across all channels (both online and in-store), because you can access everything from the source in a managed and controlled way!

We are proud to work with these clients

Artwork Connect is the system for a firmer grip on the design-to-consumer chain

The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.

Speed up time-to-market by up to 50%
Save more than 35% in packing costs
Always make your project 100% complete
100% brand consistency throughout the chain
Request a demo
Deze website maakt gebruik van cookies, door “Accepteren" staat u dit toe, We gebruiken cookies om de beste ervaring op onze website te bieden. Als je deze site blijft gebruiken, gaan we ervan uit dat je hier tevreden mee bent. Bekijk onze Privacy Policy voor meer informatie.