Creating distinctive yet consistent brand expressions that ensure that consumers feel connected to your brand (s) is challenging. In addition, speed is crucial in a competitive market. Innovations and new products must be on the shelf quickly to stay ahead of the competition. When designing and rolling out your packaging, in addition to the challenges that come up in retail, you also encounter industry-specific issues.
Artwork Connect helps you work faster, smarter and more efficiently on brand-consistent packaging expressions. On the shelf and online.
As a manufacturer, you are often entirely responsible for brand development and production. Your A-brand is on the shelves via various retail channels and is also sold online. By definition, this means that you have to switch a lot with various stakeholders, both internally and externally. Every detail must be correct, because a deviation in the appearance or error in the declaration or dimensions immediately delays time and increases costs.
Precisely because you have a large chain responsibility with various links, you need a good artwork management system. The basis starts with providing an overview and insight into all packaging expressions. By definition, you want to manage all information and data for packaging from 1 source. This includes artworks, packshots, cutting dies, declarations, etc. At the same time, facilitating a streamlined and robust process is important, allowing you, as a brand manager, to focus on content instead of administrative issues.
As an A-brand, a uniform brand experience is important and packaging changes from large to small are regularly covered. Often in project form, because changes in legislation or ingredients, for example, quickly have an impact on an entire range of packaging. So how do you prevent inconsistency or worse, incorrect packaging on the shelf or online?
Speed is key. First, to stay ahead of the competition and secondly, because delays lead to additional costs or loss of turnover. Planning quickly comes under pressure because, by definition, many stakeholders are involved, each with their own agenda and interests. This requires well-organized workflows and communication flows. You want to get from A to B quickly, and speed shouldn't come at the expense of quality or brand consistency.
With Artwork Connect, you get full control over the Design to Consumer (D2C) chain.
All steps are part of a clear, structured and standardized process. This makes it easy to collaborate and you are always up to date on progress. In addition, the collaborative structure ensures that no more versions disappear in the fog and you are rid of laundry lists of emails about the same subject. That saves time!
High-quality and complete data. Forget searching twenty different databases and browsing dozens of different versions. From now on, you'll find everything you need for your packaging and end product in one structured environment.
By working in a structured way from one environment, you save a lot of time and prevent unnecessary corrections due to miscommunication or ambiguities. In addition, you are always in control of which packaging enters the production process and you thus prevent mistakes that lead to failure costs.
Always be recognisable and consistent in your brand image, both online and offline. This has been arranged with Artwork Connect. You manage and unlock everything from one source and you can easily compare expressions. The result: no more different results across the various channels.
Structure the entire process, from the design to the actual production and distribution of packaging in one system. You can arrange that with Artwork Connect. The application always shows the next step in the project and logs all activities, so that you, as a brand owner, always know where you stand. Working together with involved stakeholders internally and externally is thus maximally facilitated. Through smart automations and overviews, you can control the exceptions and achieve delivery of projects on time and within budget.
Because you store and edit all data, artwork data and input in one central environment, you always have an overview of the brand expressions that exist or are being created. This makes it much easier to maintain brand consistency of packaging on the shelf as well as online. In addition, you can use handy comparison tools and centralize feedback, minimizing the risk of errors or noise during development. In addition, version control is regulated within Artwork Connect, so changes always take place on the last file.
Of course, the safety of your brand data and process is regulated with Artwork Connect. The system works with defined roles and rights, so you can decide who can see and edit what. For example, designs only go out when all involved and authorized employees are satisfied with the end result. In addition, you can also use API links to ensure that information between Artwork Connect and other systems is shared or retrieved in encrypted form and thus avoid having to update and manage the same information in multiple places.
The result is impressive: a beautiful visual representation and insightful structure for a short and dynamic chain.
In Artwork Connect, you go through a number of steps that ensure that you can get started quickly and independently.
In this phase, we frame the process. Who is all involved in designing and rolling out the packaging? And what are the goals and the intended end result?
The next step is to properly capture and organize the entire design-to-consumer process. Possibly migrating important data from other sources to Artwork Connect is also part of this.
Of course, it's important that your employees get to know Artwork Connect. They must be comfortable working with and in the system. That is why we train all users so that they can make optimal use of the many useful features of Artwork Connect.
Are your employees and organization familiar with Artwork Connect? Then it's time to start designing! Of course, you can always rely on an expert help desk even in the usage phase.
Getting started with Artwork Connect? Then count on a process solution from design to deployment that helps to achieve brand expressions quickly, completely, efficiently, safely and with little failure costs. Time to market is getting shorter, while you have an overview of the brand consistency of all your packaging lines and sales channels. With automated, clearly structured workflows, you can eliminate many manual and error-prone actions and prevent the risk of noise. The end result is good all at once, allowing you to create new brand expressions faster and more cost-effectively.
Do you have any questions or want to discover Artwork Connect with your own eyes? Then feel free to contact with us on!
Artwork Connect success stories that create impact within the organization.
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From a cumbersome working method to a system that supports the logistical process much more efficiently.
The ability to store and manage all brand information from one place with access to your own data.
A streamlined way of working where a beautiful visual representation provides structure to the short and dynamic chain.
The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.
Request a free demo and discover all the ins & outs of an efficient time to market.
