A streamlined way of working where a beautiful visual representation provides structure to the short and dynamic chain.
Group of Butchers is the market leader in the segment of high-quality meat products and one of the fastest growing food companies in the Netherlands. The great passion for the beautiful meat product is shared via retail, the specialized channel and the out-of-home market. Every day, from early in the morning until late at night, we work hard to make the most delicious products.
How do you ensure that growth goes well and that you keep insight and overview of your packaging?
For us, Artwork Connect Professional is the solution for securing all packaging and labels that are used. That starts with saving the artworks, so you always have the latest version ready and everyone works from one source. With process support, the steps have been put in the right order, checks are carried out and approvals have been recorded.
The process has been streamlined. All private label meats for retail and food service are secured via Artwork Connect. In addition, a nice visual representation provides structure to the short and dynamic chain of Group of Butchers.
Every day is special and that includes special products! Group of Butchers continues to grow, so more and more products are being added. So how do you ensure that the rapid growth goes well and that you keep insight and overview of your packaging?
A lot of emails about one label, that was incalculable with the speed at which Group of Butchers works. The risk of not continuing with the right PDF became too great. By working with AWC, you can immediately see what the status is and who is up to it. In addition, the mailbox has become a lot clearer. Group of Butchers chose AWC Professional because it also supports the process and communication.
“It is important to get support from everyone involved. By including users in the process from the start, Artwork Connect is set up in the right way and everyone can work with it comfortably.”
Within Group of Butchers, various departments are now working together; sales, marketing, quality, specification management, business office and the relevant production locations. No one has their own Excel list on a central server anymore, where someone else can't access. They were able to cancel a number of forms because their content was able to integrate into the process within AWC. That saves duplication of work.
Another great advantage is that people are not dependent on others. They manage the database themselves, and therefore do not have to request artworks from customers or suppliers. Especially at a time when raw materials are scarce and you still want to keep up the pace, this flexibility is of great value.
To keep up with the new influx of products and associated packaging, there is a need for a streamlined way of working. Group of Butchers works with a very short lead time. That starts with being able to easily store artworks, which everyone can access quickly. In addition, artworks must also be easy to find and traceable to the associated products. The implementation of AWC for Group of Butchers therefore took into account the ease of searching, finding and using metadata, so that there is less risk of errors.
Together with Artwork Connect, an analysis was made of the artwork process. Based on this analysis, process support has been built into the system. With the process in Artwork Connect, all steps have been arranged in the right order, checks are carried out where necessary and approval has been recorded.
Group of Butchers has now been working with Artwork Connect for a few years. Working together in one application is nice so that you can see what happened after you're away. You can see the status and take action if something sticks. Is something incomplete? Then you'll quickly have that in the picture. Colleagues can also easily take over the work when you are on vacation. The advantage of our uniform way of working is also that an alternative route — communicating via mail anyway — is not accepted. With Artwork Connect, it's just faster. This also works well thanks to the commitment of all users.
Frank Derksen, Purchasing Manager
The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.
Artwork Connect success stories that create impact within the organization.
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From a cumbersome working method to a system that supports the logistical process much more efficiently.
An upgrade from a classic data system to a new artwork data system for easy, secure and manageable management of packaging and kegs.
The ability to store and manage all brand information from one place with access to your own data.
Request a free demo and discover all the ins & outs of an efficient time to market.
