Retail is a competitive and dynamic sector. This certainly applies to product presentation and maintaining brand consistency across all channels and packaging. Here, changes to large ranges are very common, so you don't want to get lost in a sea of diverse artwork and versions. In addition, a fast and cost-efficient process is crucial to stay ahead of the competition, mostly with top brands.
Working together from one central environment and based on a scalable and flexible process? This is possible with Artwork Connect.
In the retail channel, the packaging of a product can be more important than the product itself. The right packaging and brand consistency and appearance are therefore part of a successful marketing communication strategy. The battle with A-brands is about recognizing your private label (PL) by consumers as a reliable and attractive alternative. Does your packaging not attract attention here? Then you may miss opportunities.
In addition, there is the pressure to deliver an increasing number of projects in an increasingly shorter time to market. Consumers are becoming more demanding and having a product innovation on the shelf earlier than the competition makes the difference. The constant flow of new products, changes to existing or promotional promotions makes maintaining an overview and insight for brand consistency even more challenging.
With Artwork Connect, you get full control over the Design to Consumer (D2C) chain.
All steps are part of a clear, structured and standardized process. This makes it easy to collaborate and you are always up to date on progress. In addition, the collaborative structure ensures that no more versions disappear in the fog and you are rid of laundry lists of emails about the same subject. That saves time!
High-quality and complete data. Forget searching twenty different databases and browsing dozens of different versions. From now on, you'll find everything you need for your packaging and end product in one structured environment.
By working in a structured way from one environment, you save a lot of time and prevent unnecessary corrections due to miscommunication or ambiguities. In addition, you are always in control of which packaging enters the production process and you thus prevent mistakes that lead to failure costs.
Always be recognisable and consistent in your brand image, both online and offline. This has been arranged with Artwork Connect. You manage and unlock everything from one source and you can easily compare expressions. The result: no more different results across the various channels.
With the bulk volume in retail, a streamlined and secure process is important. Within Artwork Connect, all data from both physical packaging and digital expressions (packshots) is in a safe central location and access to third parties is based on clear roles and rights. With smart flows, you also prevent many manual actions and endless streams of emails about the same subject. The result? Less noise on the line and more overview, making it easier to ensure brand consistency.
Artwork Connect is about an unambiguous and user-friendly environment. Within 3 clicks, you are in the right place and no extensive training is necessary to be able to work independently. The environment and processes have a high degree of standardization based on best practice examples, but at the same time, you are flexible to customize parts of this to the needs specific to your organization. In addition, Artwork Connect is an open system, so you can ensure the “single source of truth” within your organization with smart API links.
In Artwork Connect, you go through a number of steps that ensure that you can get started quickly and independently.
In this phase, we frame the process. Who is all involved in designing and rolling out the packaging? And what are the goals and the intended end result?
The next step is to properly capture and organize the entire design-to-consumer process. Possibly migrating important data from other sources to Artwork Connect is also part of this.
Of course, it's important that your employees get to know Artwork Connect. They must be comfortable working with and in the system. That is why we train all users so that they can make optimal use of the many useful features of Artwork Connect.
Are your employees and organization familiar with Artwork Connect? Then it's time to start designing! Of course, you can always rely on an expert help desk even in the usage phase.
Once Artwork Connect is 'up and running' and well set up? Then you can start reaping the benefits. With Artwork Connect, count on a scalable process solution that accelerates, reduces (failure) costs and increases your independence. In addition, you increase brand cohesion between all your packaging lines and sales channels and thus continue to build the perfect experience for your (retail) brand.
Do you have any questions or want to discover Artwork Connect with your own eyes? Then feel free to contact with us on!
Artwork Connect success stories that create impact within the organization.
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From a cumbersome working method to a system that supports the logistical process much more efficiently.
From fragmentation of packaging data and dependency within the chain to rest through insight and overview.
The ability to store and manage all brand information from one place with access to your own data.
The packing of your product is an important ambassador to your brand, both on the shelf and online. You must have the free possession of your data in order to be able to work fast and effectively. Your data is yours. Artwork Connect is the solution that puts you in control of your data and processes at every step, from idea to introduction.
Request a free demo and discover all the ins & outs of an efficient time to market.
