It's that time of year again to look back on what happened. We started 2022 with positive news. The world is slowly opening up again. This in turn means more opportunities for production and commerce. Unfortunately, positivism quickly came to an end. The backlog in production has only increased due to the coronavirus pandemic and the war. There are still global shortfalls in paper, cardboard, vegetable oil and grain. In addition, fossil fuels, such as gas, have risen enormously in price. This causes pressure on raw material and production prices.
Fortunately, 2022 wasn't entirely negative. All the changes in the world have made us look more consciously at what we do and what impact it has. Partly due to all the shortages in the market, we have started to focus on working efficiently and being agile in which ingredients and packaging we use.
In 2023, we can look forward to new innovations in design and (sustainable) materials. In addition, we are still waiting for a decision on the official use of Nutri-Score and a deposit on drink cans will take effect from April 2023. Work is also still underway to reduce VAT on fruit and vegetables and studies are underway into the impact of a so-called sugar tax. In short, we are not standing still in the new year either.
Packaging tells the story of your brand and product. Through the packaging, you communicate what the brand stands for and what consumers can expect from the product. Packaging contributes to consumers' brand experience and is an essential part of brand communication.
The Nutri-score... Do you already have it on the packaging? Or do you plan to do it? Then be sure to read on. Indeed, the Nutri-Score algorithm has changed. And that can have quite a few consequences for your brand and packaging.
A product recall... Whew.. you really don't want that on anyone. 😱 A recall is not only very annoying for your customers, but also a costly and time-consuming affair for your company. And it can seriously damage your company's image. So be prepared.
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