A package has certain fixed parts. The product name, brand name, any images and legal information are a fixed part of packaging design. Nowadays, all kinds of logos are also added. For example, the Better Life Label, the Meadow Milk Logo, and nowadays, we also often see the Nutri-Score appear.
Placing a logo involves more than just cut/paste. Each logo has its own guidelines that it must comply with and sometimes this even has to be inspected by the organization of the logo or label.
A logo or label takes up space on the packaging, in most cases on the front. In addition, certain colors often have to be used. Is there room to use more colors? What to do when the number of colors in the design comes under pressure?
In the case of new packaging, the logo in question can immediately be incorporated into the design. It only becomes more complicated when changing packaging. It may be that space needs to be made in the design to get the logo in the right place. Of course, you don't want important elements, such as brand name or taste, to disappear behind the logo. In addition, you did not take the extra colors of the logo into account in the existing design. For example, the Nutri-Score may add up to 3 colors.
By adapting packaging, you go through a predetermined process. First, it must be clear which adjustments need to be made and to which artwork. Then it needs to be run, checked and then printed.
With the smart features in Artwork Connect, you can make customizing packaging easier and faster than before. For example, you can instruct someone to place the logo. With Artwork Connect, it's easy to monitor process progress, compare versions of the artwork, and request approval from the right people. After that, you have saved the latest version again for another change.
Place a logo, as usual with Artwork Connect.
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