Increasing responsibility for production in the chain

Companies in the food sector are often asked to guarantee that their products are made in a social and environmentally friendly way. One major reason is consumers' growing concern about the impact of their purchases on the planet and the people who live on it.

Food production can be associated with major environmental effects, such as greenhouse gas emissions, loss of biodiversity and soil and water contamination. Working conditions and animal welfare also play a role here.

In addition, there is also increasing pressure on companies by laws and regulations, investors, non-governmental organizations and other stakeholders to take responsibility for social and environmental impacts.

Does better product information have an effect on consumer buying behavior?

When consumers get more information about the origin, production process and environmental effects of products, they can make better-informed decisions about what they buy.

One example is the growing popularity of fair trade products, where consumers are willing to pay more for products that are produced in a fair and sustainable way. The growing number of products with sustainability labels also shows that consumers are increasingly looking for products that have been produced responsibly.

In addition, more and more research shows that consumers are willing to adapt their buying behavior to their values and beliefs, such as environmental protection and animal welfare. This can lead, for example, to a growing demand for plant-based products or products that have been produced in an organic way.

However, it's not always that simple, consumers are often influenced by other factors, such as price, availability, taste and convenience. While better product information can be an important step in making consumers more aware of the impact of their purchases, it cannot guarantee that consumers will change their buying habits.

Which generations value a fair food chain?

There are several studies that show that younger generations are more likely to pay for sustainable and ethical products. And that they are also more inclined to seek information about the origin and production process of products.

However, it is important to emphasize that this does not apply to everyone and the appreciation for a fair food chain can vary from person to person, regardless of age. In addition, there are also older generations who are aware of these issues and are committed to a sustainable food chain.

What role does the wholesaler play in this food chain when it comes to product information?

Wholesalers are responsible for purchasing products from suppliers and distributing those products to retailers and other end users. It is important to emphasize that wholesalers are also under pressure from consumers, governments, investors and other stakeholders to take responsibility for the social and environmental effects of their activities.

One way wholesalers can provide product information is by providing clear information about the origin and production process of the products they purchase. This can be done, among other things, by providing certifications and labels, such as Rainforest Alliance or Fairtrade. They can also set requirements for suppliers to show social responsibility, such as complying with labor standards and environmental requirements.

How does Europe deal with this responsibility?

The European Union (EU) has implemented various laws and regulations that promote sustainability and responsibility in the food chain. The EU has also drawn up various policies and programs that focus on sustainability and responsibility in the food chain.

In addition, the EU also has a number of labels, such as the European Ecolabel and the European Agricultural Label, that companies can achieve if they meet certain environmental protection and sustainability requirements.

However, EU legislation and programmes are constantly changing. Europe wants more attention to human rights and the environment. New legislation is therefore on the way.

There are a number of countries that are already taking initiatives for responsibility in the production chain. Take Sweden and Denmark, for example. But also in the Netherlands. In the Netherlands, we have a large agricultural sector and are an important player in the European food chain. A number of programs have been set up to promote sustainability and responsibility in the food chain, such as the “Sustainable Trade Initiative” and “Potato Agreement” program. In the Netherlands, however, there is still a lot to be made in the field of more sustainable agriculture and livestock and reducing emissions.

The impact of companies' activities will therefore play an increasingly important role in chain responsibility. Each country has its own challenges and opportunities and will have to contribute to strengthening sustainability and responsibility in the food chain.