The Brand Manager’s Role in Packaging Execution

A Brand Manager ensures packaging aligns with brand identity, marketing strategy, and consumer expectations. They work closely with sales, marketing, design, and production teams to maintain consistency. Key challenges include:

Balancing brand consistency with evolving consumer trends
Adapting packaging to market changes while maintaining positioning
Managing multiple stakeholders while ensuring packaging meets brand standards

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"

Artwork Connect has been a game-changer for our brand consistency. Its seamless workflow ensures that our packaging aligns perfectly with our identity across markets, keeping our brand image strong and cohesive.

"

Natascha Beerendonk

Packaging & Design

The Challenges

The existing data system was cluttered and lacked visual support, making it difficult to retrieve and manage packaging information efficiently. With packaging evolving rapidly, a faster, more flexible, and visually intuitive system was needed to keep up with market demands.

The Solutions

A detailed analysis led to the implementation of Artwork Connect, delivering:

Faster access to packaging data via an intuitive search function
Improved visual recognition with artwork previews
A structured, up-to-date database for easy retrieval
Streamlined packaging updates, accelerating change management

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The Impact

With Artwork Connect, the company achieved:

Faster project completion, reducing time spent on artwork revisions
‍Improved version control, ensuring the latest designs are always used
‍Greater autonomy, allowing teams to work independently and reducing dependency‍
Fewer errors, cutting costs and preventing mistakes‍
Complete control over packaging execution, enhancing efficiency and alignment

Additionally, plans are in place to expand the system for future process optimization.

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