Packaging: The Story of Your Brand

Your packaging tells the story of your brand and product. It communicates what your brand stands for and what consumers can expect. Packaging plays a key role in brand perception and is an essential part of brand communication.

The appearance of your product is just as important online as it is in physical stores. With the rise of online shopping, more consumers browse digital shelves—not only to place orders but also to check promotions, create shopping lists, or find product information.

Packshots: A Must for Online Communication

Product images are crucial for online shopping. In fact, 93% of consumers say that product images are essential to their purchasing decisions.

A packshot can be created through:
✔ Photography of the existing product
✔ 3D rendering for a digital version
✔ A combination of photography and digital artwork

To ensure compatibility across sales platforms, product images must meet GS1 standards. This guarantees that your images can be used on any retail platform.

Mobile Ready Hero Images

A relatively new type of product image is the Mobile Ready Hero Image, or simply Hero. These are optimised packshots for small screens like smartphones and tablets. Certain brand elements or product features are enlarged, making them easier to see at a glance. By removing unnecessary details, consumers can instantly recognise the brand, product, flavour, and quantity.

Ensure Visibility Everywhere

Once your packshots and Hero images are ready, they must be consistently displayed across all platforms. Outdated or low-quality images can harm your brand’s online presence.

Artwork Connect helps you manage and distribute product images efficiently. You’ll always have access to the latest version and can easily share the correct files with the right people. Additionally, API integrations allow for automated distribution of product images across platforms.

Want to learn more? Get in touch! ✅

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