Avoiding Packaging Mistakes: How to Get It Right

We all know that packaging is one of the most important aspects of your product. It not only protects the product during transport and storage but also serves as a prime opportunity to showcase your brand to consumers. Additionally, packaging must comply with legal requirements.

Unfortunately, product recalls still happen. According to the Dutch Food and Consumer Product Safety Authority (NVWA), common packaging errors include:

• Incorrect or missing allergen information
• Incorrect ingredient listing
• Wrong expiry date
• Packaging does not match the product inside

Beyond packaging mistakes, production errors can also occur, such as the presence of metal or plastic in products or contamination with salmonella.

Common Packaging Issues That Need Improvement

A print specialist will quickly spot packaging errors on store shelves. These issues can arise due to:

• Design misalignment with brand identity
• Misprinted text or barcodes due to incorrect positioning
• Colour misalignment affecting print clarity
• Colour inconsistencies between different production batches
• Design not fitting the packaging properly, causing awkward folds or cut-off text

All these errors cost money—whether due to recalls, product destruction, or lost consumer trust. A flawed product on shelves (or online) damages brand perception and may discourage repeat purchases. Keeping production running smoothly and avoiding recalls is crucial.

How to Prevent These Packaging Mistakes

1. Always use the latest version of the artwork
   A simple but essential step. Using an outdated version in production can lead to incorrect information appearing on the packaging, even if it was previously updated.
2. Work from a single source of truth
   Centralising artwork and feedback reduces the risk of errors and ensures the latest version is always accessible.
3. Have the right people review the artwork
   Involve key departments such as quality control, production, and marketing to verify that all information is correct before printing.
4. Align the design with the lithographer and/or printer
   Packaging represents your brand, so it’s essential to ensure that the design translates well in print. Experts with technical knowledge should review the artwork early in the process.
5. Bring a print specialist to the first key print run
   After months of work on a new packaging design, having a specialist present at the first print run helps ensure colours and details match expectations—allowing last-minute adjustments to maintain brand consistency.

Taking these steps helps prevent costly errors, ensures packaging accuracy, and keeps your brand image strong. ✅

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