White paper download Marketing Director

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As the person responsible for marketing (marketing director or manager) you want to keep track of all your brands. Who is doing what? How to divide the available budget between various channels in the right way so that a uniform brand image is conveyed in all expressions? How to keep the process from design to market introduction as brief and as clear as possible?

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Packaging waste
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Sustainability is becoming increasingly important for packaging

Some consumers are becoming increasingly aware of the footprint of their food. This includes the impact on the environment and climate, but also the impact on their own health. They’ve higher demands on the way food is produced. This also applies to packaging.

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Consumer trends in food retail are causing changes

Consumer demand in the food retail sector has changed significantly in recent years. Instead of just paying attention to the price and quality of food products, consumers are now more interested in aspects such as sustainability, health and convenience.

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What happens if you can’t access your data anymore?

You have an artwork management tool but you can no longer access your data. This means quite a bit. Whatever the cause. A technical failure, loss of data, theft or bankruptcy of the software supplier. The consequences can range from inconvenience and loss of productivity to financial and reputational damage.