We all know that packaging is one of the most important components of your product. Packaging not only protects the product during transport and storage. It’s also the perfect place to show off your brand to the consumer. Besides branding, the information on the packaging is also bound to legal requirements. Unfortunately, it may occur
Companies in the food sector are more often asked to guarantee that their products are made in a socially and environmentally friendly way.
It's the time of year again to look back on what happened.
Packaging tells the story of your brand and product. In-store and Online. For your online communication product images are an absolute must have.
Information security is an important issue. Data about customers and processes of course must be protected with the utmost care.
Placing a logo or quality mark is easy, right? Your current artwork might have to change a bit. It may be more difficult than you think.
The Dutch government has followed up on the earlier Product Composition Improvement Agreement. Since 2022, the new National Approach to Product Improvement (NAPV) has been in force.
For the Dutch consumer, it must become clearer what kind of bread is actually on the shelf. The bread shelves will therefore look different in terms of names and labels.
As the person responsible for marketing (marketing director or manager) you want to keep track of all your brands. Who is doing what? How to divide the available budget between various channels in the right way so that a uniform brand image is conveyed in all expressions? How to keep the process from design to
As a brand manager you watch over the consistency of your brand image. All communication and brand-related expressions should be uniform in terms of appearance, style, message and tone of voice. Your central question is always: “What do I have, and is this in line with the product and packaging line that is in place?”