As the person responsible for marketing (marketing director or manager) you want to keep track of all your brands. Who is doing what? How to divide the available budget between various channels in the right way so that a uniform brand image is conveyed in all expressions? How to keep the process from design to
As a brand manager you watch over the consistency of your brand image. All communication and brand-related expressions should be uniform in terms of appearance, style, message and tone of voice. Your central question is always: “What do I have, and is this in line with the product and packaging line that is in place?”
As a food manufacturer or retailer you always do your utmost to prevent a recall. Yet, it can happen to the best of us. Whether it is about a production error, a wrong best-before date, or an error on a label, pack updates are a common occurrence nowadays. As a food manufacturer or retailer you
Summer at last! It’s holiday time! Wonderful for you, if you go on holiday, but it can be a real pain in the neck if you are the one who takes over a colleague’s work for a few weeks. It is not unthinkable that there has not been a transfer and that you have to