A firmer grip on packing in retail with Artwork Connect

In the retail channel, the pack of a product can be even more important than the product itself. The right impression of the pack and brand consistency, are therefore part of a successful marketing communication strategy. In the competition with A-brands, it is important that the consumer recognises your private label as a reliable and attractive alternative. If your pack does not catch the consumer’s eye, you may miss opportunities.
And then there is the pressure of having to complete a growing number of projects in a shorter time-to-market. Consumers are getting more demanding, so having a product innovation on the shelf sooner than the competitor really makes the difference. The constant flow of new products or changes in existing or promotional campaigns makes keeping track and having insight with respect to brand consistency even more of a challenge.

The bulk volume in retail requires a streamlined and safe process. In Artwork Connect, all data of physical packs and digital expressions (packshots) are kept in a secure, central location, and third-party access is based on clear roles and rights. Smart flows prevent many manual actions and an endless number of emails about the same subject. The result: less misunderstanding and unclarity, so that brand consistency can be safeguarded more easily.

Artwork Connect is about an unequivocal, user-friendly environment. Three clicks take you to the right spot, and you do not need any training to be able to get started by yourself. The environment and processes have a high degree of standardisation on the basis of best practices, and you can benefit from the flexibility of tailoring parts of the environment and process to the needs of your organisation. Artwork Connect is an open system, in which smart API links allow you to safeguard the ‘single source of truth’ in your organisation.

Once Artwork Connect is up and running and set up properly, you can reap the rewards. Artwork Connect gives you the certainty of a scalable process solution that provides acceleration, reduction of costs of failure, and increased independence. It also helps you enhance brand cohesion between your packaging lines and sales channels and gives you the possibility of developing the perfect experience of your (retail) brand further.

Do you have any questions, or do you want to see Artwork Connect with your own eyes? Do not hesitate to contact us op!