It’s the time of year again to look back on what happened. We started 2022 with positive news. The world is slowly opening up again. That in turn means more opportunities for production and commerce. Unfortunately, positivism soon came to an end. The backlog in production has only increased due to the corona pandemic and the ongoing war. There are still global shortages in paper, cardboard, vegetable oil and grain. In addition prices for fossil fuels, such as gas, have risen enormously. This puts pressure on raw material and production prices.
Fortunately, 2022 was not entirely negative. Because of all the changes in the world, we have started to look more consciously at what we do and what impact it has. Partly due to all the shortages in the market, we started to focus on working efficiently and being agile in which ingredients and packaging we use.
We have seen these trends and developments in 2022
No more handles with multipacks
- Sustainability by, for example, reducing plastic and deposits on small plastic bottles in the Netherlands.
- Improve user experience by integrating QR codes or NFC tags on packaging.
- Minimalist packaging designs that let the product speak for itself.
- More use of mobile ready hero images and 3D packshots for e-commerce.
In 2023 we can look forward to new innovations in design and (sustainable) materials. In addition, we are still waiting for a decision on the official use of Nutri-score and a deposit on beverage cans will take effect from April 2023. We are also working on a VAT reduction on fruit and vegetables and studies are ongoing into the impact of a so-called sugar tax. In short, even in the new year we do not stand still.
Jumbo vegan chocolate packaging