National approach to product improvement (NAPV)

Supermarket shelves

The Dutch government has followed up on the earlier Product Composition Improvement Agreement. Since 2022, the new National Approach to Product Improvement (NAPV) has been in force.

This approach should make it easier for consumers to choose healthy food. And to ensure that fewer people are or become overweight and consequently develop chronic diseases.

The food industry has already made steps forward. An important point of attention remains the further reduction of salt, sugar and saturated fat in products.

With the NAPV, the government sets new requirements for products. On the basis of these, food manufacturers are improving the composition of products. The choice of products with less salt, sugar and saturated fat are recommended.

Have you improved a product and has it been given a new recipe? Then changing the information on the packaging by our studio is easily and quickly organized.

More articles

Bread in store

New rules for bread

For the Dutch consumer, it must become clearer what kind of bread is actually on the shelf. The bread shelves will therefore look different in terms of names and labels.

Sunflower oil on shelve

Shortage of raw materials requires rapid adjustment of packaging

Shortage of raw materials and significant price increases The food industry is struggling with scarcity and high prices of raw materials such as coffee, cereals, sugar and vegetable oils. Which makes the production of products with the usual raw materials increasingly complicated and has consequences for price agreements. Alternative sunflower oil on packagingDue to the war