Consumer demand in the food retail sector has changed significantly in recent years. Instead of just paying attention to the price and quality of food products, consumers are now more interested in aspects such as sustainability, health and convenience.
As a result, specialty food stores and supermarkets need to change their approach to meet this demand. Creativity is becoming increasingly important to continue to attract and appeal to consumers.
Which trends do we spot?
- Sustainable en/or organic products
Consumers increasingly value the environment and want to reduce their ecological footprint. Therefore the demand for locally, handmade and sustainable produced food will increase.
- More convenience
People are busier than ever. That’s why they’re more willing to spend their money on time saving products. Consumers are more likely to buy ready-to-eat meals, on the go, pre-cut, easy to make meal kits or choose home delivery for their shopping.
- Honest and transparent
In line with the growing demand for sustainable products, people are also more and more interested in the origin of products. Furthermore, consumers are more aware of the use of ingredients.
- Personalised shopping
Consumers are not only looking for food, they also want the right experience in store. Stores can meet this demand by organising tastings or even events around certain products.
- Technology
Technology plays an increasingly important role within the food chain. Think of online ordering and delivery services, smart refrigerators that keep track of which foods are stored and smart packaging that prevents food waste.
These consumer trends affect the entire food chain. Food producers, distributors, supermarkets and restaurants must take this into account and respond to this changing demand.
They must continue to develop new products that meet the needs of consumers and find innovative ways to produce, package, distribute and sell these products.
For the time being, sustainability and health also seem important for consumers in the coming years. We keep an eye on the trends!
